Who is Brian Charlonis?
A senior digital professional who blends business strategy with technical and creative insights.
A global digital consultant and key contributor across account, technology, and creative teams, reimagining digital experiences based on insights that drive business value, and deliver exceptional customer experiences (CX) for some of the world’s most well known companies and brands.
What is his Story?
Over the past 11+ years, served as a Senior Digital Consultant
Partnering with some of the world’s most well-known brands to deliver “Better-than-Great” customer experiences, prioritizing business value.
Beginning a career with a BFA, worked at marketing agencies across Connecticut and New York City as a designer, animator, illustrator, and web developer.
Progressed to front-end and Windows application development roles while attending graduate school, ultimately earning an MBA.
Leveraged this experience to join account, program management, and strategy teams within marketing agencies.
Took on Marketing Manager roles for both a software developer and a large regional health system, before becoming a global consultant.
What is he Good At?
Project Management & Relationship Building
- Ability to bridge & align multiple stakeholders
- Experienced managing team & client relationships
- Formalizing requirements
- Defining project success
- Large-scale Agile project planning and management
- Managing project risk & mitigation
- Agile delivery prioritizing business value
- Road mapping business value
- Management of backlog & new insights for development
Requirements & Stakeholder Research
- Identifying knowledge gaps and research planning
- Stakeholder interviews
- Market and Competitor analysis
- Design Thinking Workshops
- Persona and Journey Map development
- Research planning, analysis & key findings
Concept & Prototype Development
- Translating research findings into actionable design & development decisions to support business
- Rapid prototype development
- Concept testing & refinement
- Agile methodology development
Customer Experience (CX) & Delivery
- Delivering measurable project success as tactics to support strategy
- New insights to backlog & drive future development
- Including AI for automation and enhancing digital experiences
- User Experience (UX) strategies:
- Reduce effort
- Solve and avoid User Interface (UI) problems
- Crafting empathy into the voice and tone of the experience for the logged-in user
- Hyper-personalization
What is his Approach?
Think big, start small. Fail fast. Scale what works.
Professional experience has leveraged an accelerator process built on ideas from The Lean Startup by Eric Ries, and Agile delivery methodology.
What is his Process?
This process is inspired by the principles of The Lean Startup by Eric Ries. It emphases an Agile concept of “Think Big, Fail Fast, and Scale Quickly.” It’s a dynamic, iterative hunt for that ‘Spark of insight’—the pivotal moment that shapes the solution—allowing teams to focus their efforts on what truly delivers value.
RequirementsUnderstanding
Jumping in to understand business objectives, gather requirements, identify knowledge gaps, and conduct research to address those gaps. A hypothesis concept, illustrated through low-fidelity prototypes, supports the research process.
AnalysisBrainstorming
The focus shifts to solutioning by synthesizing findings from the Requirements Phase to pivot and refine our concept direction through a better understanding of the user, align with business needs.
DesignPrototype Refinement
Now we formalize insights into a refined, clickable prototype that illustrates key user journeys. The goal is to address complex design challenges to accelerate delivery.
DevelopmentRealizing the Future
The refined prototype is realized, with an emphasis on balancing foundational development needs. Agile and MVP methodologies ensure efficient execution, with design staying a few sprints ahead of the technology teams.
Extensive Fortune 500 project experience across regulated industries
What is his Professional Experience?
Associate Director
Cognizant Technology Solutions
(Global Consulting Firm)
Account Supervisor & Senior Project Manager
Sudler & Hennessey
(NYC Marketing Agency)
Account Manager
IMC²
(NYC Marketing Agency)
Account Supervisor
Colangelo Synergy Marketing
(CT Marketing Agency)
Marketing Manager
Western Connecticut Health Network
(Academic Teaching Hospital, Regional Health Network)
What is his Education?
Bachelor of Fine Art (BFA)
University of Hartford,
Hartford Art School
Master of Business Administration (MBA)
Quinnipiac University
What Does he do for Fun?
Weekend adventures across New England.
Exploring AI tools, and sharing insights in an online blog. Staying up-to-date with Layer 1 and Web 3 projects, and investing in TradFi and digital assets. Playing bass guitar. Hiking the Appalachian Mountains. Skiing but mostly snowboarding. Motorcycles. Sailing, kayaking and boating of any kind. Carpentry and DIY projects in the kitchen, garage and yard.
May I Show You My Portfolio?
Say hello and I’ll share the password.
