• Strategy

    I like figuring out the puzzle, researching the market and competitors, sewing different technologies together to make something happen and solve a business objective. It’s the big idea that gets you going but measuring along the way can really get you hyped!

    I’ve been the primary contributor of business and marketing plans and I’ve created technical solutions to encourage collaboration, boundary spanning and peer sharing. For a recent job interview, I wrote a European social marketing plan for a trade show organization in Belgium.

    WESTERN CONNECTICUT HEALTH NETWORK

    • Increased 200+% Interactive hard ROI for a regional medical center
    • Improved 150+% qualified and engaged visitors for a hospital web site
    • Business and marketing plan: Internet Presence
    • Business and marketing plan: Social Media Presence
    • Market Intelligence knowledge share between the marketing department and the executive administration
    • Touch-screen kiosks in the community to grow physician awareness and service usage
    • Smart card development, investigating the value chain and information flow for system integration opportunities
    • Web services system integration from Hospital systems for timely web site updates, accuracy and minimal maintenance
    • Online web portal development for all major stakeholders, including iPad experience for Board of Directors and Facebook application for the community

    THE WORX GROUP

    • Lead company quarterly email-newsletter that initiated new sales leads, generated new revenue, and built product offering awareness
    • Recognized for increasing organizational productivity through low-cost resources, organization, cross-team collaborative efforts, and internal knowledge shares

    BREAKAWAY SOLUTIONS

    • From the Branding and User Experience (BUX) lead divisional office, managed ongoing development of internal corporate initiatives to support and educate best practice of the global BUX division
    • Rapid brand and marketing communications development for multiple new B2B, B2C and B2G service-based firms positioned to capitalize first-mover advantage

    SS&C TECHNOLOGIES

    • Raised 180+% direct email response rates – company record
    • Strategic B2B marketing and brand development for investment and financial management products targeting 6 vertical markets, commercial lending, institutional asset management, insurance and pension funds, financial institutions, municipal finance, and hedge funds

    REMINGTON PRODUCTS COMPANY

    • Saved $300K+ in production costs of a Windows® application development for global field operations team
    • Working directly with Remington’s executive management, formalized the global field operations sales presentation strategy, including branding, product information, corporate and industry information