Resume

DIGITAL MARKETING PROFESSIONAL with over 14 years of agency and client-side experience blending business strategy with technical and creative insight. Rooted from early experience on creative and technical teams, and grown from managing client accounts and marketing business management.

SPECIALIZATION

  • Social media strategy
  • Mobile, tablet and application strategy
  • Information Architecture/User Experience (IA/UX)
  • System integration
  • Search Engine Optimization (SEO)
  • Web metrics, mapping, reporting and analysis

ACHIEVEMENTS

  • Increased 200+% Interactive hard ROI for a regional medical center
  • Improved 150+% qualified and engaged visitors for a hospital web site
  • Raised 180+% direct email response rates for a financial software developer – company record
  • Saved $300K+ in production costs of a software application for an electronics CPG manufacturer
  • Project management, capital and operating annual budgets of approximately $1MM
  • Conference speaker/presenter of social media case studies, insights and successes

EXPERIENCE

DIGITAL MARKETING CONSULTANT

INDEPENDENT

August 2011 – Present

INTERNET MARKETING MANAGER

WESTERN CONNECTICUT HEALTH NETWORK

Formerly Danbury Health Systems/Danbury Hospital and New Milford Hospital. Nonprofit; almost 4000 employees; Regional Medical Center, Academic University Teaching Hospital; Danbury, CT
December 2007 – July 2011 (3 years 8 months)

  • Directed and managed all Internet marketing initiatives across the Health Network
  • Primary developer of two RFP’s for vendor and technology platform selection
  • Strategy development and project management of a major enterprise-level Sitecore® Content Management System (CMS) implementation web site redesign (IA/UX) and rewrite of 3K content pages to rebrand and launch with system integration, social media integration, SEO and mobile. Phases in development and production to release account-based experiences for four major stakeholder groups
    DanburyHospital.org, WesternConnecticutHealthNetwork.org
  • Development of iPad and Facebook applications

INTERACTIVE ACCOUNT MANAGER

IMC2

Interactive Marketing Agency; Madison Avenue, New York, NY
Clients: Consumer Packaged Goods (CPG), Pharmaceutical
April 2007 – October 2007 (7 months)

INTERACTIVE ACCOUNT SUPERVISOR

COLANGELO SYNERGY MARKETING

Interactive Marketing Agency; Omnicom Group Inc; Darien, CT
Client: Consumer Packaged Goods
September 2006 – April 2007 (8 months)

ACCOUNT MANAGER

THE WORX GROUP

Traditional and Interactive Marketing Agency; Prospect, CT
Accounts: CPG, B2B, B2C, Manufacturing, Education, Entertainment, Healthcare
July 2004 – August 2006 (2 years 2 months)

  • Client relationship building, project management, IA/UX, wireframes and sitemaps of many on and off-line marketing accounts, including Alinabal, Dr. Henry Lee, FedEx Racing, G. Sergeant Antiques, NVRA, Productivity Inc., Jim Koplik and Reed Exhibitions

SENIOR WEB DEVELOPER / SENIOR TECHNICAL LEAD FOR SHOCKWAVE FLASH

BREAKAWAY SOLUTIONS

Application Service Provider; 1200 employees/14 locations; Branding and User Experience Division; New York, NY
Clients: B2B, B2C, B2G
February 1999 – April 2001 (2 years 3 months)

DESIGNER / ANIMATOR

i3, INFORMATION AND IMAGINATION, INC.

Traditional and Interactive Marketing Agency; Westport, CT
Clients: Pharmaceutical, Education, Entertainment, Financial
Mar 1999 – Dec 2000 (1 year 9 months)

  • Design, animation, user interface design (UX) for many brands, including AT&T®, Bayer Pharmaceuticals®, Deloitte and Touché®, ESPN®, Melard Technologies®, PanAmSat®, and Purdue Pharmaceuticals®

EDUCATION

QUINNIPIAC UNIVERSITY

MASTER OF BUSINESS ADMINISTRATION (MBA)

Fall 2002 – Spring 2004 (Graduated 2 years)
Member of Beta Gamma Sigma (ΒΓΣ) [http://www.betagammasigma.org], international honor society serving business programs accredited by the Association to Advance Collegiate Schools of Business International (AACSB)

UNIVERSITY OF HARTFORD; THE HARTFORD ART SCHOOL

BACHELOR OF FINE ART (BFA), MAJOR: ILLUSTRATION

Fall 1988 – Spring 1992 (Graduated 4 years)

EXPERIENCE WHILE ATTENDING GRADUATE SCHOOL

MARKETING ASSOCIATE

SS&C TECHNOLOGIES

Financial Computer Software; South Windsor, CT
Oct 2003 – Jul 2004 (9 months)

FREELANCE PACKAGING DESIGN/ILLUSTRATION

FREELANCE WINDOWS APPLICATION PROJECT MANAGEMENT AND DEVELOPMENT

REMINGTON PRODUCTS COMPANY

Electronic CPG Manufacturer; Bridgeport, CT
Sept 2001 – Oct 2004 (2 years 11 months)

SOFTWARE / TECHNOLOGY

PHP, ASP, MySQL, Javascript, CSS, HTML, WordPress,
Adobe CS 5, Dreamweaver, Flash, Photoshop, Illustrator, After Effects, Premier, Soundbooth,
MS Office 2007, Excel, Access, Project, Visio